Skills & Expertise
Auditing + Optimizing Platform Tactics
Skilled in conducting comprehensive audits of brand social media presence across platforms, evaluating content performance, engagement metrics, audience demographics, and overall brand consistency. I identify strengths, gaps, and opportunities to align social strategy with business objectives. Well-versed in creating detailed, actionable reports with insights and strategic recommendations designed to optimize performance and drive measurable results.
Developing Insight-Driven Social Media Strategy
Develops custom strategies designed to grow brand presence and drive meaningful engagement. Combines competitive analysis, audience research, and platform prioritization to define a clear roadmap for success. Establishes content pillars, brand voice, and performance benchmarks—ensuring social efforts are aligned with business objectives and built for measurable results.
Creating High-Performing Content
Experienced in developing brand-aligned content that resonates with target audiences and drives engagement across platforms. Proficient in streamlining content production through scalable templates and systems, leveraging user-generated content, and maximizing the impact of each post. Focused on building visibility, fostering community, and delivering measurable growth through thoughtful, efficient content planning.
Building + Managing Online Communities
Expert in fostering authentic connections through proactive community management and strategic outbound engagement. Skilled at increasing loyalty, managing consumer feedback with empathy and efficiency, and driving brand discovery within relevant digital spaces. Focused on cultivating vibrant, values-aligned communities that support long-term brand growth.
Planning + Executing Paid Social Campaigns
Skilled in maximizing social media performance through paid advertising on platforms like Facebook, Instagram, and TikTok. Experienced in developing and executing targeted campaigns that drive audience growth, boost engagement, and support broader brand and business goals.
Analytics + Reporting
Experienced in conducting in-depth analysis of social media performance by tracking key metrics like engagement, reach, and audience growth. Skilled in benchmarking against industry standards and historical trends to evaluate strategy effectiveness and generate data-driven insights that inform ongoing optimization and growth.
Testing + Experimentation
Proficient in leveraging experimental social strategies to break through digital clutter and capture audience attention. Experienced in designing and executing test-and-learn campaigns that explore new formats, messaging, and channels. Uses insights from ongoing experimentation to optimize tactics, drive engagement, and achieve measurable business results.
Hello, I'm Alexis
I thrive on creativity. Whether it's creating engaging social content, strategizing memorable digital campaigns, or putting paint to canvas — combining creativity and vision is my pursuit. I'm a social media manager who fosters the relationships at our fingertips through compelling social storytelling.
Client Partnerships
