What I Do
Social Media Audit + S.W.O.T Analysis
Evaluates your company's social media presence across platforms — analyzing content effectiveness, engagement, audience demographics, and overall brand health on social. Identifies strengths, weaknesses, and opportunities to align social media strategy with business goals. Provides a detailed report with actionable insights and recommendations to drive results on social.
Social Media Strategy Development
A custom blueprint to drive engagement and achieve measurable growth for your business on social. Analyzes the current landscape, competition, and target audience, then defines priority platforms and core success metrics. Crafts an optimized content strategy by establishing branding guidelines, tapping into engagement tactics, and aligning social media efforts with overall business goals.
Content Creation + Curation
Learn how to develop and manage high-quality, engaging social content tailored to your brand and audience. Includes templates to streamline post creation, and best practices for incentivizing and repurposing user-generated content. Discover how to efficiently utilize social media posts to foster authentic engagement, increase brand visibility, and drive measurable growth.
Community Management + Engagement
Provides expert guidance on building and nurturing an active, engaged online community. Advises on best practices for managing consumer feedback, increasing loyalty, and boosting overall community engagement. Learn how to strategically utilize proactive outbound engagement to drive brand discovery in relevant online niches and communities.
Social Media Paid Advertising
Maximize the effectiveness of your social media strategy through paid advertising campaigns on platforms like Facebook, Instagram, and TikTok. Learn how to develop targeted campaigns to achieve audience growth and engagement objectives on social.
Analytics + Reporting
Detailed analysis of your brand's social media performance. Tracks key metrics including engagement rate, reach, and follower growth compared to industry standards, benchmarks, and historical performance. Evaluates the effectiveness of your social media strategies through quantitative and qualitative insights, identifying performance trends and informing data-driven decisions for continued growth.
Profile Setup + Optimization
Ensures your company's social media profiles are professionally created and fully optimized for maximum impact. Includes profile setup on relevant platforms, crafting compelling bios, and selecting appropriate profile and cover images. Also optimizes profiles for searchability and engagement through targeted keywords, effective calls-to-action, and consistent branding. By creating a polished and cohesive online presence, your business will attract and retain followers, enhance credibility, and improve overall performance.
Hello, I’m Alexis!
Let's take your social to the next level
I thrive on creativity. Whether it's creating engaging social content, strategizing memorable digital campaigns, or putting paint to canvas — combining creativity and vision is my pursuit. I'm a social media manager who fosters the relationships at our fingertips through compelling social storytelling.
Brands & Partnerships
