Content Refresh:
As an upscale spirits brand looking to penetrate a core audience of young, working adults in the US — there was a massive opportunity to create elevated approachability through LALO's updated social creative strategy.
Key Opportunities: LALO's Original Feed
01
Imagery is heavily Mexico-focused despite LALO's target audience (25-34, US-based, young, working adult males and females)
02
Brand imagery does not immediately convey a tequila brand
03
Missing approachability in favor of luxury depicted across brand visuals
04
Lack of product education for new and existing consumers
05
Opportunity for variety in content pillars and executions
06
Feed lacks relatability and connection for organic audience
Creative Strategies: Updated content pillars and post executions
Sample Lifestyle Posts
01
Lifestyle + Culture Content
Because LALO tequila is a lifestyle, prioritization of lifestyle content is a major pillar of the refreshed creative strategy. This pillar encompasses general lifestyle photography, cultural snapshots, and influencer/UGC imagery.
02
Brand Storytelling Content
Catering content to new profile visitors and page followers allows for a stronger first impression of the brand story and background. Using simple assets designed with core brand elements, LALO can share its legacy, timeline, and processes with new and existing followers.
Sample Founder Carousel
Sample Process Carousel
Sample Recipe Carousel
03
Recipe Content
Provide value to LALO's audience by sharing signature, hand-crafted cocktail recipes that inspire creativity and consumption for a variety of tastes and tequila enthusiasts.
Sample Engaging Posts
04
Engaging Content
Surprising and delighting LALO's social audience and retaining followers with engagement-first content. This content pillar features branded elements intentionally woven throughout, continuously promoting brand recognition through unique, scroll-stopping concepts.
Sample Promotional Posts
05
Promotional Content
Prioritized the creation of approachable and engaging promotional content. Because most social media users avoid advertisers, product-focused content must feel relatable and foster connection. Therefore, promotional creative strategy is centered around crafting social moments where LALO fits seamlessly into the consumers' everyday life.
Sample Stories
06
Story Content
Adapt applicable content for story formats, leveraging the platforms' interactive stickers to promote engagement and drive users to specific website landing pages.
Aesthetic Evolution
Before
Refreshed
Through the creative strategies outlined above, LALO's refreshed feed intentionally utilizes brand elements and unique content concepts to add personality and provide a balance to the lifestyle-dominated feed. This creates a captivating first-impression for new followers and an engaging, two-way connection with long-term followers. These content pillars and creative executions will drive engagement, brand awareness, and consideration for LALO Spirits.