Content Refresh:
As a science-focused brand in the incredibly saturated beauty industry — Sanitas Skincare was in need of an elevated creative approach to help communicate themselves to their core audience.
Key Opportunities: Sanitas' Original Feed
01
Cluttered feed from heavy use of text overlay
02
Ad-like promotional creatives overly saturate the feed
03
Missing variety in content pillar strategy
04
Creatives assume advanced skincare knowledge from audience
05
Lacking lifestyle imagery and product-in-use creatives
06
Feed lacks relatability and connection for organic audience
Creative Strategies: Updated content pillars and post executions
Sample Ingredient Posts
01
Ingredient Spotlight
Prioritized showcasing the brand and its key ingredients through photography and graphic treatments to instill brand trust and encourage product understanding and trial.
Sample Product Posts
02
Product-focused Content
Highlight popular products, reviews and value propositions through creatives that focus on the brand's quality portfolio.
Sample Resourceful Posts
03
Informative + Resourceful Content
The world of skincare can often be a complex, intimidating and information-packed place. Utilize branded graphics to be a resource for Santias' audience — allowing them to better understand personalized skincare solutions.
Sample Storytelling Carousel
04
Brand Storytelling Content
Introduce Sanitas, its products, and its mission utilizing brand-building content. Distinguish offering from the competition and communicate core values to Sanitas' skincare community.
Sample Engaging Posts
05
Engaging + Interactive Content
Maximize engagement and participation through content that encourages an action from Sanitas' followers. This content pillar is instrumental for nurturing loyal brand fans and advocates.
Sample Stories
06
Story Content
Adapt applicable content for story formats, leveraging the platforms' interactive stickers to promote engagement and drive users to specific website landing pages.
Aesthetic Evolution
Before
Refreshed
Through the creative strategies outlined above, Sanitas' refreshed feed intentionally utilizes brand elements, colors and core values to create a captivating first-impression for new followers and an engaging, two-way connection with long-term followers. These content pillars and creative executions will drive engagement, brand awareness, and consideration for Sanitas Skincare.